The International Fair for Fortified and Noble Wines (Vinoble) was born of the urgent need to separate these great wines for meditation from the usual international wine fairs where they passed unnoticed amongst the strong presence of younger, more commercial wines.
These complex special wines always made with immense care by complicated production techniques, had no global institutional framework or place to exhibit despite being considered by many as the best in the world. The city of Jerez thus decided to establish this fair, a unique space created specifically as a world meeting place and shop window in which to promote these sought-after wines.
Vinoble celebrates its eleventh edition 2022 in Jerez de la Frontera.
The eleventh edition of Vinoble will be celebrated in 2022 at the Alcázar of Jerez. Since the first edition of Vinoble in 1998, available space in this ancient Moorish fortress has been continuously expanded thanks to restoration work which has increased its capacity to satisfy growing demand from exhibitors.
After ten successful editions, Vinoble has developed far beyond being a cultural and promotional showcase for a certain type of wine, becoming an essential and unmissable rendezvous for professionals in the fortified and sweet wine sector from the five continents. The last two editions (2016 and 2018) set the seal on the commercial status of Vinoble which, with its established image and prestige, became the ideal setting for transacting and growing business.
The fact that over 300 domestic and international buyers used the last edition as a meeting point for buying and selling the products on show endorses Vinoble’s position as a first-class place to do business.
Vinoble is one of the most important wine fairs at international level. Its specialisation in a specific type of wine makes it more exceptional still, and it has become an unmissable event for producers, buyers and importers of wine from the five continents.
The quality of the organisation, the high status of the professionals who attend each edition of the fair, the presence of the international specialist media and the exclusivity of the products exhibited, together consolidate this as one of the most prestigious of all wine fairs.
It is significant that reporting by the large media presence at Vinoble at the 2018 edition crossed the frontier between the specialised press and the wider press in general. Also, press accreditations fulfilled all expectations for that edition, with 200 journalists present, 50 of them international, despite on the one hand the cancellation of the event in 2012, and on the other hand the reduced amount of time available to promote it.
The presence of the media in Jerez not only guarantees the international importance of Vinoble, but also contributes directly to the promotion of the city itself to all sorts of international markets.
Worth mentioning are the following notable facts about Vinoble 2018: